Kim's Comments

Archive for April, 2010

Let’s take a few steps up from a car wash. Let’s consider a trade show. Lots of different companies all in one location. Many times in addition to the different businesses with information about their company, there are also presentations – an opportunity to give more in depth information to a larger audience. Yes, you can give your information to potential clients one at a time as they visit your table, but it has a larger impact if you gather them together and present the information one time. The more businesses at the trade show, the wider audience the show reaches. Someone wants to visit Company A while someone else wants to visit Company B, but while they’re in the trade show chances are they’ll visit both companies at least briefly.

Now enter a collaborative website. Like trade shows, collaborative websites have a common theme. Like trade shows, collaborative websites have multiple companies. Informative presentation from the trade show turns into an online learning center with a collection of articles. Program listing…online directory, etc. UNLIKE trade shows, collaborative websites last more than a few days. Collaborative websites can reach a much broader audience because the information is taken to the consumers instead of the consumers traveling to the information at the trade show. Trade shows can cost anywhere from a hundred dollars to several thousand dollars. Collaborative websites cost much less for a whole year’s worth of exposure. Remember the different locations to point back to your company? Collaborative websites also use social media to draw attention to the site.  However, like trade shows, there’s only so many companies that can be added to the show without getting overwhelming.

Wouldn’t you like to grab a space on my next collaborative website? Contact me for more information! kim@kimawesley.com

Have you seen youth groups advertising on the side of the road for a car wash? Which ones were the most effective in drawing in customers? Usually, the ones with a larger number of people holding signs or shouting to passing cars, right? They draw more attention when they have groups of people in more than one location all pointing to the same location. Ah-ha! A real life example of how social media marketing works! You’ve got someone calling your attention to your message over on “Twitter Place” around down the road from your main event. Another group at “Facebook Corner” telling you to come right in. You may have more detailed information right before you get to the main event on the “LinkedIn Placard” just outside. People coming in different directions may see all the groups, or they may only see one of the groups in their particular lane. They get more business when they’re visible in more than one location.